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Innovative products inspired by Nordic nature. A common goal. The Arctic family.

Success stories, financial security and freedom. A Finnish company, Finnish products.

My choice, my future.

Read Juha’s story


There have been plenty of new goals along the way, and I’ve noticed that you really have to be careful what you wish for, as they all seem to be coming true! Irmeli’s story


For the first time ever, I feel like my work has a greater importance. Jere’s story


A quick start was worth it, just like a plane accelerating and taking off. Sanna’s story


We are making history in the field of health and well-being in Finland, by taking the unique Wild Food product range and scientific research to the world. Juha’s story